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Get Better Search Engine Results Quick Tip #2 – Be Specific

TargetDescribe your subject matter- people may be interested in and therefore search for a particular genre. More specific searches are easier to rank well for than generic ones.

 

Read more tips for attracting more traffic to your website

 

Tip #1 – What you Write is Important

 

Tip #3 – Be Local

 

Tip #4 – Talk About Your Art

 

Tip #5 – Get Other Sites to link to Yours

 

Tip #6 – Some Links Carry More Weight

Build Bridges to Your Website

Bridge of Flowers © Vito Gramarossa
Bridge of Flowers © Vito Gramarossa

They say no man is an island. Unfortunately, the same can’t be said of websites.

 

When you put up a website, it is usually just that, an island with no bridges to it in the form of links. This makes it very difficult for both people and search engines to find.

 

So how can you remedy this situation? The best solution is to find other websites related to what you do and ask them to add links to your website. However, do not go out and ask any and every random site to link to yours and never pay a “link farm” for a listing.

 

Inbound links should come from sites that make sense and are relevant to what you do: other artists you know, art groups you belong to, shows you participate in, your state’s art agency, the college where you teach art classes- you get the idea.

Get Better Search Engine Results Quick Tip #1 – What You Write is Important

Search engines can only read text -they cannot really "see" images. This poses a problem for artists because naturally, our websites tend be be very image heavy.

 

So if you want your art website to rank well, you need to actually talk about yourself and your artwork on it. Make sure you include descriptions of all your artwork, talk about your media, your subject matter, your process. Give as much info as you can. This will not only help with search engines, it will give visitors to your site insight into your artwork.

 

Read more tips for attracting more traffic to your website

 

Tip #2 – Be Specific

 

Tip #3 – Be Local

 

Tip #4 – Talk About Your Art

 

Tip #5 – Get Other Sites to link to Yours

 

Tip #6 – Some Links Carry More Weight

I received an email from someone who claims they can boost my search engine ranking, what should I do?

Beware of ClaimsThere are legitimate businesses that specialize in what is called “Search Engine Optimization”. It has been our experience, however, that most of them do not send out random emails to website owners.

 

Be wary of anyone who claims they can guarantee you top search engine results. No one can do that. Some tactics employed by these unscrupulous companies can even get you blacklisted by search engines.

 

Rather than paying someone hundreds or even thousands of dollars for search engine optimization, we recommend that you look closely at the content on your website and make sure that it is keyword rich and relevant. In addition, you should seek links from organizations and associations related to your art.

How long will it be before my website is “indexed” by the major search engines?

The major search engines claim it can take 3-6 months before they index a website. It usually happens more quickly.  When you setup a new website, it is like an island — with no bridges.  Hyperlinks form the bridges to your island.  Until other websites link to your website, you have no bridges.  Members of ArtStudiosOnline.com have a link to their new website, so they are getting started with a link to their website.  This dramatically helps the search engines find these new websites since they continually index ArtStudiosOnline.com, they see the new link to the new website, then index the new website.  We have seen artist websites indexed as quickly as a couple days, and usually within a week.  Links from other relevant sites also help get the search engines to recognize your website and for them to rank it well.

 

Of course, this does not mean that your site will show up near the top of the search for all the keywords you wish to. See our suggestions on increasing your rankings:“Want Google to list you on top?

What can I do to drive more traffic to my website?

Want Google to list you on top?

 

Great! Me too. And so do millions of other businesses and websites. Searching for generic terms like “Artist”, “Painter”, “Sculpture” is tough competion. Google has many factors that determine what shows up in your search results. One factor that everyone likes to refer to is the Google Page Rank. Google assigns a rank from 0 to 10 for websites and pages. Google.com ranks 10. Apple.com, Microsoft.com, Adobe.com rank 9. When you search for something generic like “Software”, these companies may show up on the first page — because they have very high relevance, popularity, and page rank. How does google (the search engine) know this? Because lots of websites link to these sites and discuss their products.

 

You can be on page one for less generic searches, that are relevant. My art websiteis on page one for “figurative clay sculpture”. The search term is relevant to my site. The site has been live for 10 years. Every art show I’ve participated in has linked to my site. And I’ve made sure that there is text on my website that describes my work — that’s all Google looks at is the text.

 

There are ads touting that they will get you to the top of the search engines. Unfortunately, many of these companies are trying to “work” the system. Google knows about many of the schemes used to trick the search engines. Google does not like to be tricked and will blacklist sites, or negatively rank them for using shady tactics.