Posts Tagged: Marketing

Keep the Content of Your Website Focused

Wednesday, March 2, 2011

Lately I have run into a number of rather unfocused websites. It seems the owners of these websites work as accountants by day, teach yoga at night, sell cars on the weekends and, oh yeah, in their free time they are artists. I know that many people enjoy a multi-faceted life, but really, if you want to be taken seriously as a professional in any of these fields, they shouldn’t all be included in the same website. I’m not sure if this is an attempt to cut costs but maybe they should save their money altogether. A website is a business tool and should be approached in a professional manner. You wouldn’t try to cram all of these activities into the same office space, would you? Of course not, you’d look ridiculous. So why would you do it on your website?

Try to keep your site focused and relevant. Now of course if your love of dance informs your paintings, it is perfectly reasonable to include this reference on your website. I am speaking of sites where all the disparate parts have no relation to each other, with separate menu items for getting your taxes done or balancing your chi. If you run two different businesses, they should each have their own website. Of course as artists our outside interests and hobbies effect our work, just try not to veer so far of track that visitors to your site are confused as to what it is your website is all about.

Be careful of your email program’s spam filters

Friday, January 14, 2011

Spam filters on email are great time savers; they weed out a lot of garbage that we don’t want to see. But, they also trap a great many legitimate emails too.

If you use a spam filter, make sure it is not set to “auto delete” messages- have it put them in a junk or bulk mail folder. In addition, before you permanently delete the messages your junk mail folder, peruse through them and make sure no legitimate emails got caught in there.

What things should you include on your artist website?

Friday, November 12, 2010

An artist website should include the following:

  1.  Your name and contact information
  2.  Well composed, well lit photographs of representative samples of your work with descriptions, dimensions, and prices
  3.  Some sort of statement about your work
  4.  An up to date list of your events
  5.  Your current gallery affiliations

It just that simple. Of course you can make it more complicated. The point is you don’t have to.

At Art Studios Online websites for artists, we make it easy to get your website online quickly using one of our professional artist portfolio templates. Our easy online system is written in plain english, to take the stress out of setting up and editing your website. 

Want something fancier? We can do that too. Add your logo, or a custom homepage. Or, work with one of our designers for a fully custom design.

Taking Photos of Your Artwork: The Back Story

Monday, November 8, 2010

The background you choose to photograph your work on may depend on your specific type of work. Neutral backgrounds such as gray, beige or black or the ever popular graduated photo paper often work best. These are widely available at photographic supply stores and are well worth the investment. Just note, they are delicate and need to be taken care of- wrinkles, scuffs and scratches can be unsightly in photographs.

Smooth fabric can also be used. But, if you use fabric, be wary of wrinkles and fold marks, they can be very distracting.

Some jewelers use translucent glass lit from beneath for that magazine ready look.

Some artists even choose to shoot their images in situ or in interesting venues such as their backyard. This can be done to great effect, but be careful that the background enhances rather than detracts from your work. And, some show juries can be rather conservative, so unless you know that they will not be put off by such images, it may be better to use a plainer backdrop for jury shots. The same goes for props- just make sure they play a supporting role rather than stealing the scene.

Taking Photos of Your Artwork: Composition is Key

Tuesday, November 2, 2010

There are several approaches to composing a photograph of your artwork.

For jury slides, a simple compostion is probably best- center your work in the frame. Two dimensional work should be cropped to show only the work. Unusually shaped and three dimensional artwork should fill as much of the frame as possible.

For advertisements or other venues you may want to create a more interesting or dramatic compostion.

Either way, be wary of odd or unflattering angles.  Really look at the framed image in your camera lens as if it is a piece of art itself.

Taking Photos of Your Artwork: Square it Up

Thursday, October 21, 2010

This tip applies mainly to all you 2d artists out there.

When you photograph your artwork, make sure the sides are in parallel. Sometimes paintings and other 2d images will look warped or fish-eyed in a photograph.

If you work is framed and the frame is not integral to the piece, consider photographing it unframed. Frames can present several problems: they often contribute the out of parallel effect, works under glass often have glares or reflections, and frames take up valuable real estate in your image that could be utilized by your actual artwork.

If you need to, it is often better to sacrifice a small sliver of your painting rather than to have a distracting slice of background in the frame.

Photo-editing software can help too. Many digital cameras come with scaled down version of software such as Photoshop elements. Additionally, there are several online services such as Picasa and Photoshop that offer basic editing tools like cropping for free. More complex programs such as Adobe Photoshop give you options to stretch or warp your images back into square, but they must be used with discretion so as not to alter your artwork too much.

More about email and websites

Friday, October 8, 2010

Please please please, if you list your email address on your website, you must check your email frequently. This means AT LEAST several times a week. (I feel like I check mine several hundred times a day.) And please get back to people in a timely manner.

Additionally, if you have a spam filter on your email, you should check the contents of your junk mail folder before “purging” it. You can’t imagine the amount of legitimate email that gets trapped by these filters.

A few words about email and websites

Friday, October 1, 2010

We are strong advocates for using email addresses on websites as opposed to those contact forms you often see.

Proponents of contact forms claim that they cut down on the amount of spam you’ll get.  This may be true in some cases, but don’t you worry, determined spammers will get their junk through to you anyway. We would argue that these forms may in fact cut down on the number of legitimate contacts you get through your site.

We feel this way because contact forms can be unreliable. If the sender accidently mistypes their email address you may be left with no way to get back to them. In addition, most of the times these forms don’t give the sender any feedback that the message was actually sent, so they are left wondering if they’ll ever get a reply.

We also feel that these forms sort of imply a lack of trust on the part of the website owner that “I’m so worried about getting spam mail that I won’t let you know what my email address is”.

We feel that it just makes good business sense to give potential customers an easy way to contact you which includes listing your email address on your website.

Taking Photos of Your Artwork: Turn on the (Sun)Light

Monday, September 20, 2010

Did you know that different types of light bulbs can create different color casts on your artwork?

Usually the most flattering light is daylight. Special daylight bulbs for photography are available. The can be a great addition to your indoor photography studio. It make take several lamps to get the results you want.

When I photograph my own artwork I find that shooting outside in natural light is often the best, easiest, and most economical solution. Shoot your images outside, out of direct sunlight- say on an overcast day or on the north side of a building when it’s sunnier (if you’re in the Northern Hemisphere). This should result in an evenly lit image.

Either way you choose to photograph your work, watch out for harsh glares and deep shadows. They can be distracting.

Taking Photos of Your Artwork: Get in Close and Personal

Wednesday, September 8, 2010

One of the biggest mistakes people make when photographing their artwork is that they don’t get close enough. Their artwork becomes lost in a sea of seamless backdrop paper or other background distractions.

For 2d work that is square or rectangular, fill the viwefinder of your camera completely if you can. For 3d or irregularly shaped pieces, get as close to the subject as possible. If you can’t get in too close without losing your focus, you may need to use your camera’s “macro” setting or even a special close up lens.

The key is to fill the frame with your artwork. If you can’t do this when taking the photo, it is easy enough to crop out excess background using photo editing software. Professional programs such as Photoshop are great if you are going to do a lot of editing, but many digital cameras come with free basic software. Additionally, there are several online services such as Picasa and Photoshop that offer basic editing tools like cropping for free.