Search engines can only read text -they cannot really "see" images. This poses a problem for artists because naturally, our websites tend be be very image heavy.
So if you want your art website to rank well, you need to actually talk about yourself and your artwork on it. Make sure you include descriptions of all your artwork, talk about your media, your subject matter, your process. Give as much info as you can. This will not only help with search engines, it will give visitors to your site insight into your artwork.
Read more tips for attracting more traffic to your website
Tip #2 – Be Specific
Tip #3 – Be Local
Tip #4 – Talk About Your Art
Tip #5 – Get Other Sites to link to Yours
Tip #6 – Some Links Carry More Weight