When I have business cards printed, I always include an image of one of my sculptures on them. People attending art fairs and group shows often pick up cards from numerous artists. If you just have a plain card, it…

The purpose of a subject line is to get the recipient to actually open the email. It is often the first impression you portray – so shouldn’t you make it count? First off, always include a subject line in your…

Be careful when setting up your display name that will appear as the sender on all correspondence. You know, the name that shows up instead of your email address in the “From” field when you send an email. Avoid putting…

I’m not a natural salesperson. I’m sure I’m not alone in this respect. I think a lot of times as artists we retreat to the safety of our studios. This is where we feel most comfortable. When it comes time…