When I have business cards printed, I always include an image of one of my sculptures on them. People attending art fairs and group shows often pick up cards from numerous artists. If you just have a plain card, it…
Blog Archives
Email Tuneup: The Subject Line
The purpose of a subject line is to get the recipient to actually open the email. It is often the first impression you portray – so shouldn’t you make it count? First off, always include a subject line in your…
Posted in Marketing
Art Donations and the Tax Man – What Can You Deduct When You Donate Your Art?
It’s that time of year again — the dreaded tax season is upon us. Oh what fun! –not really. Ok, so I’m not a tax expert and I definitely suggest talking to your tax advisor before making decisions about your…
Posted in Uncategorized
Taking Photos of Your Artwork: Get an Angle on It
Think about view angle when photographing your 3 dimensional work. A square-on image taken from the front of a 3d piece is not always the most flattering or even the most interesting view. Changes in tone, mood, the play of light and shadow and many other factors can often be effected…
Posted in Photo Tips
Email Tuneup: Your Name
Be careful when setting up your display name that will appear as the sender on all correspondence. You know, the name that shows up instead of your email address in the “From” field when you send an email. Avoid putting…
Posted in Marketing