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How to Use Your Website Proactively

Most artists use their website as a tool for follow up after they have a show. People come to the show to see the work but don't commit to buying. Then in a last ditch effort to close a sale, the artist hands them a card with a website address hoping they'll go to the site and decide they simply can't live without a piece of art.

 

Sometimes this works - people often need time to think about a large purchase before committing. But, why not use your website in a more proactive manner as well?

 

Step One: build a mailing list with both email and snail mail addresses. People who've bought before (i.e. collectors), people who've come to your shows, anyone who's expressed an interest in your work.


Step Two: When getting ready for your next show, try to make your website as up to date as possible. You don't necessarily need to include every piece you'll have in the show, but a good representative sampling is wise.


Step Three: When promoting your show via postcard, email blast, Facebook page update, etc. include your website address and an invitation to preview your show via the website.

 

I have done this with success - I've even had people come to shows looking for specific pieces from my website and made sales.

Tagged: Marketing