It seems everyone is on Facebook these days. Many artists are finding it is a good way to interact with other artists, art fans and collectors.
Some people connect with everyone on Facebook as a "friend". Social media is really about opening up your personal life and telling your story. This can create some conflict when you really want to keep your personal and professional lives a bit more separated.
This is where Facebook business pages come in. You can still be social but you have a bit more control over your image. That way you won't have to worry about your Great Aunt Shirley posting your baby pictures for all your art contacts to see.
Here's some more information on how they work: https://www.facebook.com/business/overview
Don't have a Facebook Business Page yet? Get one here: https://www.facebook.com/pages/create/