Lately I have run into a number of rather unfocused websites. It seems the owners of these websites work as accountants by day, teach yoga at night, sell cars on the weekends and, oh yeah, in their free time they are artists. I know that many people enjoy a multi-faceted life, but really, if you want to be taken seriously as a professional in any of these fields, they shouldn’t all be included in the same website. I’m not sure if this is an attempt to cut costs but maybe they should save their money altogether. A website is a business tool and should be approached in a professional manner. You wouldn’t try to cram all of these activities into the same office space, would you? Of course not, you’d look ridiculous. So why would you do it on your website?
Try to keep your site focused and relevant. Now of course if your love of dance informs your paintings, it is perfectly reasonable to include this reference on your website. I am speaking of sites where all the disparate parts have no relation to each other, with separate menu items for getting your taxes done or balancing your chi. If you run two different businesses, they should each have their own website. Of course as artists our outside interests and hobbies effect our work, just try not to veer so far of track that visitors to your site are confused as to what it is your website is all about.
Tags: Marketing, Website Tips